What are the benefits of using social media for business?
Considering that there are now more than 3 billion using social networks across the globe, and they are using it to engage with brands and businesses.
Sherpa Marketing found that more people follow brands on social media than those who follow celebrities. Just on Instagram alone 80 percent of people follow at least one business.
If social is not part of your marketing strategy, you are missing out on a fast, effective and inexpensive way of reaching potential customers for your business.
Some of the benefits of social media for your business are as follows:
1. Humanize Your Brand
Your brand has to show a human side. How does your brand live up to it's brand values, and do you act in the best interests of your customers and staff?
2. Increase Brand Awareness
Most people engage and interact with brands that they find on social, but are new to them. This means that the more your brand is promoted on social, the greater your potential reach.
3. Have Your Brand Seen As A Thought Leader
Being seen as a thought leader in your market or industry can greatly add to customer trust.
4. Being Top Of Mind
More than half of Facebook users check their feed several times each day. This means that by keeping your posts informative, people will actually look forward to reading your content, and thus you will be their go to person when in need of your service or product.
5. Generate Leads, Increase Traffic And Drive Sales
Through the paid advertising offerings available, getting people interested in what your company has to offer has become a lot easier. The process of getting a customer into a sales funnel in order to be able to follow up with them later is a tremendous asset.
6. Reputation Management And Crisis Communication
Whether you respond to them or not, your customers are commenting on your company on social media. Those companies that respond favourably and quickly can prevent issues getting blown out of proportion, and thereby effectively do crisis management. Your customers will see that you are ready and willing to address their concerns, proving once again that your actions are in their best interests.
7. Gauge Brand Sentiment And Learn More About Your Customers
Using a variety of the analytics tools available, this information can now be interpreted for improving social campaigns going forward where targeting and content can improve the effects of your marketing campaigns.
8. Targeted Ads, Retargeting And Reporting
Through a paid advertising campaign used in conjunction with retargeting ads, you can put your ads, albeit in a different format, in front of customers that did not take the desired action previously. This means that your message will "follow" the customer around, creating a much higher chance of engagement and your likelihood of success.
In a nutshell, companies nowadays cannot afford to ignore social as part of their marketing strategy. The measurable results will add to your bottom line revenue and profits, often at a factor of what your investment in ads was.
Campaigns can be focused on any one of a number of objectives, and when used in combination will put you top of mind and translate into the sales you are after for growth.